Event Management - A.O.S.
Program Learning Outcomes
- Design, plan, market, promote and stage an event.
- Effectively structure and manage an event planning schedule to improve profitability.
- Conduct comprehensive needs assessments and feasibility studies.
- Financially manage an event to accomplish budgetary goals.
- Identify and prioritize event goals and objectives.
- Understand appropriate protocol and decorum for various event types.
- Properly staff an event.
- For Weddings:
• Understand the Role and Scope of Wedding Consultancy.
• Understand and Implement Wedding Timelines
• Understand Legal Issues Connected to Weddings
• Create a Consultant checklist
• Create and Abide by Wedding Budgets and Understand Wedding Budget Categories
- For Meetings, Conventions, Trade Shows, Expositions, Corporate Functions:
• Use research to target the exhibit or exposition to primary and secondary markets.
• Identify resources, including designers and general service contractors.
• Negotiate successful vendor contracts.
• Develop a thorough and comprehensive marketing strategy and measure results.
• Incorporate promotional activities that enhance marketing efforts.
• Prepare sales and exhibitor communications.
• Conduct thorough pre-event planning.
• Develop, analyze and project a budget.
• Implement marketing strategies, including list development, brochure design, mailing cost reduction, and creative marketing.
• Comply with legal requirements, including those specified by the Americans with Disabilities Act (ADA) and other key laws special attention to legal issues in the MEEC Industry.
• Recruit and train volunteers and staff for maximum performance.
Do you desire to be the driving force behind successful events, from weddings to parties to special events? Can you imagine coordinating logistics for a corporate event or a convention for over 1,000 attendees? Working in event management requires dedication, attention to detail and exceptional organizational skills. Graduates can look forward to a wonderful and varied career where no two projects are the same!
The most successful event managers understand exactly what it takes to be in charge of an event – from its conception through to execution. You will learn how to act as the key liaison point for your clients, suppliers and third parties as well as how to make sure that every single detail of the event goes to plan – from drawing up floor plans, scheduling music and finalizing catering requirements to making sure the VIP arrivals go smoothly.
The Event Management degree includes courses in wedding planning, floral design, professional cooking, corporate events and trade shows, information technology, accounting, bartending and beverage management, hospitality law, hotel and restaurant cost control and more. All students complete two internships.
A Certificate in Event Management is also available.
Core skills include
- Event concept development
- Food and beverage service coordination
- Hospitality management skills such as human resources, accounting and marketing
- Exceeding the expectations of the client
- Delivering exceptional projects
Career Opportunities in Event Management
- Banquet and Catering Manager
- Conventions/Trade Shows/Exposition Manager
- Corporate Concierge
- Event Manager/Planner
- Meeting Planner
- Venue manager
- Wedding planner
- Meeting and Conference manager
- Exhibitions Manager
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The Pineapple is an internationally recognized symbol of Hospitality. Explorer Christopher Columbus discovered not only the Americas on his maiden voyage, but the pineapple as well. A pineapple was presented to him on the island of Guadalupe. It was the tradition of the island people to set a pineapple at the entrance to their village if visitors were welcome to enter. Columbus took pineapples back to Europe following his second voyage in 1493.
By 1642, pineapples were considered an exotic delicacy and were being grown in the hothouses of Europe. Only the aristocracy could afford the fruit which proved difficult to grow. Pineapples could be found as the centerpieces at many elegant and lavish affairs. The sea captains of colonial America’s tall- masted ships brought them back from their voyages and it is said they would put one on a gatepost or porch post to let their friends and neighbors know they had returned home and were welcoming visitors. These captains would share their tales of adventure on the high seas along with a bit of the fruit. Fresh pineapples were set as center pieces of the dining table at celebration dinners with friends. People began to have pineapples carved on headboards or posts used in the guest bedrooms as symbols of the highest hospitality. After World War 2 world trade began to flourish and pineapples became much more available to everyone, much as they are today.
You can learn more about pineapple history by watching the 1970’s movie: The Hawaiians starring Charlton Heston.